In the beginning, the internet was used by individuals.
Over time, advertisement was used to support useful services which became structurally significant within the community of internet users.
Ads generated enough revenue from this community to justify serious commercial utilization of the internet as a medium for the commercial exchange of goods and services.
Due to features inherent in the structure of the internet, its community was able to drastically curtail the effectiveness of advertising.
Advertising was slowly supplanted with data mining as a means of supporting services which drove customer engagement in the online community.
It remains to be seen whether users will be able to restrict this mechanism of commercialization.
Over time, advertisement was used to support useful services which became structurally significant within the community of internet users.
Ads generated enough revenue from this community to justify serious commercial utilization of the internet as a medium for the commercial exchange of goods and services.
Due to features inherent in the structure of the internet, its community was able to drastically curtail the effectiveness of advertising.
Advertising was slowly supplanted with data mining as a means of supporting services which drove customer engagement in the online community.
It remains to be seen whether users will be able to restrict this mechanism of commercialization.
If they are, what would replace it? If not, would it be bad to revert to a Web 1.0 experience for the user community, with corporations mostly using the medium for interbusiness communications?
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